So just what is it about the hummingbird?

So just what is it about the hummingbird?
Reading Time: 3 minutes

The idea of the hummingbird has become a synonymous and iconic image to those familiar with the Capital story.

Procurex Scotland 2012

Perseverance is key

This beautiful little bird is perhaps best known for its earnest perseverance. A hummingbird’s wings will beat between 50 and 200 flaps per second depending on the direction of flight, the purpose of their flight and also the surrounding air conditions.

Hummingbirds fly at an average of 25-30 miles per hour, and are able to dive up to 50 miles per hour. Some hummingbirds will travel over 2,000 miles twice a year during their migration. They are seemingly tireless, and when food is scarce and they are fatigued, hummingbirds go into a hibernation-like state (also known as torpor) to conserve energy.

These determined wings that transport them so far make hummingbirds the only bird that have the ability to hover for long periods of time. The way their wings move is very symbolic in itself – in a figure eight pattern — the symbol of infinity! Making this little creature a represent eternity and continuity. Just like us, it will never desist, and it will never be forgotten.

For a hummingbird – size matters

Famous also for its size, some hummingbird species are the smallest birds in the world. Other species, however, are larger and more robust, though they are still tiny when compared to other birds.

So that’s a lot of work for one little body to do, and an industrious nature that the small but hardy enterprise that is Capital can’t help but relate to. Our compact size just makes us stronger in our loyalty, and all the more tenacious about our ability to deliver.

And they may be small, but hummingbirds have a reputation of being aggressive! They will drive intruders away from their territory. Like us, they are fiercely proud of their independence, and of all that they do and are!

Being very low-weight, hummingbirds can fly up, down, and also backward. They have an ability to go from slow to full speed in the glimpse of a second. Their ability to change pace is associated with how we too can adapt to new things. Technology is ever-changing, so we pride ourselves in adapting to these change’s demands, as well as to our client’s needs. There is great power in being adaptable!

Their size allows hummingbirds to be swift, with an ability to respond quickly and a resilence to travel great distances tirelessly. We, in turn, pride ourselves on our 2.4 hour average response time – which is across all of Scotland! With a 97.3% success rate on next day delivery!

Within that small frame, is the hummingbird’s brain – which is 4.2% of its body weight! Which is helpful for maintaining the bird’s great memory – they remember every flower and feeder they’ve been to, and also how long it will take a flower to refill. Like us, they know it takes a personal touch.


It’s all connected

Valuable creatures, hummingbirds are critical for flower pollination. As hummingbirds get pollen on their heads and bills, they transfer it between different flowers and help the plants propagate. This just shows how critical we all are to each other.

The illustrious Capital branding of purple and red would beckon the bird. Hummingbirds are attracted to all bright colours, although red is most prominently associated with these tiny birds. What can we say, we’re hard to resist!

So remember, if the hummingbird shows up in your life, it may serve as a reminder to you to enjoy life’s simple pleasures. The hummingbird’s wisdom carries an invitation to take part in, and draw to your life’s sweetness – to find the nectar within.


“A thing of beauty is a joy forever.” John Keats

To find out more…

So to find out more about the business that is so significantly represented by this remarkable bird, get in touch now.



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